Price Cuts in a Downturn: The Cascade Nobody Plans
In a downturn the price cut is the first proposal on the table. What follows runs to a script in five stages – and ends with a lower price and higher costs than before.
10-P Consult is a management consultancy for industrial SMEs in Switzerland and southern Germany. We understand not only the financial side of your business, we also know operational performance from our own management responsibility. That is why we focus on manufacturing industries.

Volatile order intake, a high degree of customisation and long lead times put margins in special and series machine building under pressure. We create transparency on delivery reliability, contribution margins and order processing, and align the product programme with profitable growth.

The shift in drive technologies, long qualification cycles and high demands on delivery reliability are fundamentally changing supply chains in the automotive and rail industries. Together with you, we build structures that make your company resilient to these upheavals.

Short product cycles, price pressure from Asia and complex supply chains call for a clear niche and efficient value creation. We sharpen your positioning and consistently align development, production and sales with it.

Falling demand, rising construction costs and more demanding clients put construction companies and their suppliers under pressure. We align your offering and project execution so that you build more economically than your competitors.

Customer-specific projects, scarce engineering capacity and dependence on a few large orders shape the business. We standardise where it pays off and make project margins and capacity manageable early on.

Demanding products in small batches and a wide range of variants tie up capacity in design and production. We reduce complexity, shorten lead times and make order processing predictable, with operational responsibility if required.

Series suppliers are caught between their customers' price targets and rising material and energy costs. We make contribution margins per item and customer visible and increase productivity in production.

Global competition, the market power of retail and broad product ranges squeeze margins. We streamline product ranges, sharpen pricing strategy and align supply chain and sales with profitability.
With tailored approaches and proven methods, we support you in aligning and developing your company — independently, and starting from your current economic situation.

Sharpen your strategy and develop a holistic alignment to realize growth opportunities.
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Increase your problem-solving capacity and develop your organization from mediocrity to peak performance.
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Secure your company's viability through structural interventions and sustainable earnings optimization.
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Secure your company's liquidity and continued existence and restore its earning power for the long term.
Learn moreOn behalf of entrepreneurs, private equity investors, and shareholders, we establish Institutional Learning to strengthen your company's future viability.

In your role, you are responsible for your company's performance.

As an investor, you look specifically for potential to increase economic performance.

Whether succession planning, performance optimization, or value preservation...
FREQUENTLY ASKED QUESTIONS
10-P Consult is a management consultancy for industrial SMEs in Switzerland and southern Germany. We advise manufacturing companies in mechanical and plant engineering, automotive and rail technology, electrical engineering, sensors and electronics, automation, robotics and intralogistics, and fluid, drive and process technology. We also work with precision suppliers for metal and plastics, manufacturers of tools and power tools, and the construction industry. What these companies have in common is that their success depends on performance in order processing and production.
Yes. Our consultants have optimised production on the shop floor in industrial companies and have held operational management responsibility. Among other sectors, we have supported mandates in mechanical and plant engineering, tool manufacturing, electrical engineering, fluid technology and metal construction. We are happy to discuss which case studies are relevant to your industry in an initial call.
Industries differ, but the patterns are often similar across them. Contribution margins frequently decline without it being clear which products, customers or orders are costing margin. Order processing lacks transparency, delivery dates are missed and inventories grow. And knowledge about processes sits in a few heads rather than in the organisation. This is where we start, so that your company learns to solve these problems independently in future.
Our focus is on industrial companies with 30 to 350 employees. At this size, management is close to operations, and change can be implemented quickly with few decision-makers. We are also glad to work for larger companies with up to around 500 employees and, in individual cases, beyond.
In individual cases, yes. Our methods are not tied to any one industry. We therefore decide case by case whether to take on a mandate outside our core industries.
ASSESSMENT
The Quick Health Check takes five minutes to complete and shows what state your company is in and which fields of action offer the greatest leverage – as a five-page profile, reviewed by an experienced consultant and free of charge.